Further steps, such as the establishment of a YouTube channel with consistent branding and a vanity URL, can also help to boost search rankings. Titles should be chosen carefully, with keywords near the start if possible. Meta data is the single most important factor, and YouTube follows the same SEO principles as with other websites. The quality of the video, with HD videos ranking higher than standard definition.The number of times the video has been shared or linked to.The number of views and likes the video has.The video’s meta data, such as its title, description, and keywords.A number of factors can contribute towards boosting a YouTube video’s search results ranking and these include: Having established the importance of focusing on YouTube this year, it is worth taking a look at exactly how a brand or search agency can optimize video content for SEO purposes. Put simply, embedding a YouTube video in an optimized web page will make that page much more visible in search results. Statistically, the domain accounts for more than 90% of the video snippets featured in Google search results, which is not surprising as Google owns YouTube and strengthened its dominance by giving it prominence. More specifically, these changes altered which video snippets are shown, with an increased focus on major media outlets, including YouTube, Daily Motion, and Vimeo. Modifications to Google’s algorithms in 2014 changed the way video snippets are presented in search results. These results appear in ordinary web searches and in video searches, meaning that people actually have three major ways to find YouTube videos when searching online, hence their importance to SEO. In addition to YouTube being a search engine in its own right, videos hosted on the website show up in search results on sites like Google. Yet, few have fully woken up to the power of YouTube in terms of search marketing. Over the last few years, many companies have realized how effective videos can be for offering dynamic content to visitors. If we are to assume YouTube fits the criteria of being a search engine, these figures make it bigger than Bing, Yahoo!, AOL and Ask.com combined. The site attracts more than 1 billion unique monthly visitors (almost half of all internet users worldwide), and more than 3 billion searches are carried out each month. In this sense, YouTube has revolutionized the way people search for and discover information online. A consumer study from earlier in 2015 found that 67% of millennials agree that they can find a video on YouTube, which will provide information on anything they want to learn. Despite this, trends show that the site’s users are increasingly treating it as such, turning to it for information as well as entertainment.įor example, ‘how to’ searches are among the most popular search queries on the site, and these searches are increasing by 70% year after year. Given that it is primarily known as a video streaming website, the description of YouTube as a ‘search engine’ may seem a little bit surprising to some. Yet, many actually consider YouTube to be the world’s second largest search engine, and since it is the third most visited website on the entire web, it is little surprise that a focus on YouTube is one of the biggest SEO trends of 2015. In terms of alternative search engine choices, Bing and Yahoo! stand out as obvious examples. However, as any good search marketing agency knows, Google is not the only place where efforts should be targeted. When it comes to implementing an SEO strategy, many companies place their sole focus on Google, given that it is the largest search engine in the world. Share the post "Why Your SEO Strategy Should Focus on YouTube in 2015"
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